Florencia Tellado is a Buenos Aires based Milliner and Stylist. Extravagant and spontaneous, her designs define her as a referent of originality, creativity and quality.

The idea behind the Campaign was to take Flor’s way of sketching and iconise her drawing style into something clean, elegant but still very appealing to the audience. We decided to use uncommon color combinations to tap directly into the scenes and reinforce the idea of fantasy, heroes and villains that the campaign portrays.